5 Types of Displays Your Retail Store Should Be Using

One of the most important aspects of visual merchandizing is the retail display where products are presented. There’s a careful balance that must be struck between utility and aesthetics, as you’ll want your store displays to be both appealing and useful for storing products. This balance can shift based on how the display will be used—is it more for presentation and marketing purposes, or will it be used as product storage that is available for purchase? 

Because of the varying needs of each store, there are a wide variety of retail display types for each situation and environment. These are the most commonly used retail displays and their applications. 

#1: Freestanding Floor Displays

Freestanding displays are those placed on the floor of a store that can stand on their own and (often) be accessed from all sides. These multi-level displays can be placed, depending on their size, in many areas within a store, including: 

  • Entryways 
  • Aisles 
  • Open areas 
  • Along walls 
  • By checkout areas 

#2: Display Cases

Display cases are standalone displays that are closed on all sides and used to display prominent (generally more expensive) products. Their purpose is to display products for visual inspection, not for storing products that customers can take on their own and purchase. Stores and brands can design unique cases that feature intricate lighting to help market their products to shoppers. 

#3: Endcaps

Endcap fixtures are displays that are built into each end of an aisle. They act as freestanding displays but are meant to be stationary areas of prime shelving “real estate.” Endcaps are a great area for sale items or those that need to be moved quickly. They are displayed in ideal locations that experience heavy foot traffic within a store, meaning they will have more eyes on them than most other fixtures. 

#4: Window Displays

These prominent displays are the first things customers see when approaching a store and are often the deciding factor in whether they will enter. The most important thing to keep in mind when designing a window display is to make it highly visible and eye-catching. For a more detailed guide to window display design, see this guide. 

#5: Wall Fixtures

Wall fixtures are permanent (or semi-permanent) displays that are affixed to the walls of a store. They are great for particularly small spaces that are working with limited floor space. These wall fixtures can be used for both product viewing and holding stock, depending on the type of display used. Some common wall fixtures include: 

  • Slatwalls 
  • Peg boards 
  • Gridwalls 
  • Hanging or mounted shelving 


Whether you’re looking for a single type of display or multiple styles to outfit every corner of your store, we can help you design and build them. Get in touch with us today for custom display solutions.