When designing your retail displays, there are a lot of different elements to consider. You need to consider what drives people to buy while shopping at your store. You want to showcase your products in a way that will be visually pleasing and gain the attention your product deserves. But everything depends on the specific product and what will be the best fit for that item. The material you choose for your custom retail display comes down to exactly that. What am I displaying?
Common Materials for Retail Displays
Common materials chosen for displays include:
Each material has its own benefits, so consider what type of product you are looking to display. Ask yourself the following questions:
- What color or colors does that item have in it? You want to make sure whichever material you choose will not clash with the product being displayed.
- Is the product heavy? Make sure the material of your display is strong enough to display your product without having concerns of the display falling apart.
- Are there multiple items being displayed or are there multiple levels needed? You want to make sure the display you choose can hold all the different products needing to be displayed, whether it is through multiple levels or a widespread display.
- Does your display need graphics? Some materials work better with color graphics. Making sure you choose the right material will have an impact on how your graphics show and what the cost of adding graphics would be.
What is the Overall Goal for Your Display?
The overall goal for your display is to make sure it is strong enough to hold the product/products, the right material to add graphics/logos, and the visual appearance to showcase your products in a unique way that draws customers to it. You want your display to “pop” and attract people to your product.
If you have an idea in mind or a display designed already, reach out and let Liberty Display Group assist in creating your idea! If you need assistance in coming up with the best retail display for your product, Liberty Display Group has professionals ready to help.